Japanese traditional colors - BENIAKA (紅赤 )

Let us introduce Japanese traditional colors. To start with, the colors of MakiMaki logo.




BENIAKA (紅赤 )



BENIAKA (紅赤 ) is similar to crimson but a little bit somber, transparent red.

BENI comes from BENIBANA (紅花 safflower), which was used from ancient time to dye textiles red. 
AKA comes from AKARUI (bright) as the antonym of KURO (black) and KURAI (dark).

Red color has a long history. It was used all over the world as the first color that was perceived and used by human being. Red was a symbol of authority, because to gain deep red using only natural dye was very laborious and not so easy.

This is how we looked for the red in our logo


^_^

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